since 2002, samina has scoured the globe as a journalist, investigating youth street culture and unearthing fresh creative behaviours, particularly in the music and fashion industries. she has worked for and has been published by several international publications including time out, wallpaper, british airways high life, bpm and remix, as well as served as the editor-in-chief of time out istanbul. samina has also been quoted as a cultural expert in publications such as city magazine about global urban youth trends.
samina detects and taps into urban social frameworks through first hand contact and experience; engaging in on-the-ground exploration of unmarked street corners and alleyways on a quest to discover the new and inspiring.

her portfolio of stories range from identifying the emergence of latin american djs and producers influencing the berlin music community, to the current dynamics of self-representation, comparing american and european cities.



analyzing...

graduating from georgetown's school of foreign service with a degree in culture and politics, she specialized in cultural anthropology, social theory and semiotics - profoundly enchanted by the inquiry into human relationships and communities - and regularly consults the advertising industry as a trend analyst. applying her informed tktk as an investigative journalist, she identifies emerging social behaviors, drawing cross cultural connections and assessing their macro importance and relevance for brands. samina has offered her insights, strategic advice and consultancy services to sky tv, wgsn, youth intelligence, anomaly and lowe counsel, among others.


curating...connecting...consulting...

through industry ties and inside beat access as a journalist, samina has earmarked tktktk burgeoning artists, musicians and idea-ists, cultivating a 'black book' of creative influencers worldwide. she has also established a 'white pages' of primary source trend intelligence - personal blogs, independent zines, and other local initiatives, streaming through as sources of insights for 10 cities across 4 continents.

with this combination of resources, samina is regularly approached as a curator, connecting rising creatives around the world and recommending them for relevant projects. a natural networker, her enterprise to connect people around the world has resulted in numerous creative collaborations and cross-culturally inspired projects. most recently, she serves as a creative consultant for international electronic music events, implementing her knowledge of societal dynamics with her exposure to developing artists, and encouraging new directions in this industry. examples of these projects include pantamusik - a cross-continental sound collective, converging latin american djs and producers with berlin based counterparts to establish musical collaborations and an event series across latin america.



coverage...

born in london, now based in new york, and lived in madrid, istanbul, houston, texas, and washington dc, samina has become a denizen of several urban societies, developing her own personal matrix of creative comrades worldwide. she is currently immersed in the urban rabbit holes of london, new york, berlin, barcelona, istanbul, buenos aires, mexico city and shanghai.

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